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Advantage,
DigitalGlobe
Jill D Smith,
President & CEO, DigitalGlobe
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With a constellation of satellites capable of providing very high resolution imagery, DigitalGlobe has positioned itself uniquely to take on the fierce competition and meet the growing needs of satellite imagery market, says Jill D Smith, President & CEO, DigitalGlobe |
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Let me first congratulate you over the successful launch of
WorldView-1. DigitalGlobe has the WorldView system being built to meet the demands for high resolution imagery. What are the growing customer demands that keep redefining satellite imagery business? |
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The first demand that we need to meet today is to have more tasking capacity and completeness of coverage in our ImageLibrary. There is a wealth of on-going projects around the world that need up-to-date imagery on a regular basis; there is also greater demand from other sectors. With our two next-generation satellites, the just launched WorldView-1 and WorldView-2 which is due to be launched at the end of 2008, we will be able to do a lot to meet the current challenge. The combination of WorldView-1 and 2 will provide approximately ten times the capacity available today from QuickBird, and will enable us to revisit any area on the globe daily. This expanded capacity and revisit will also replenish our ImageLibrary, adding more than a million square kilometres of new imagery per day. This is a critical step to meet the second key driver of demand and that is by customers who need images of large areas – including whole countries or the globe - to be available to multiple users within an organisation or to embed in an application or work-flow. These customers want complete, up-to-date imagery available quickly and easily accessible by their user communities. These user communities are increasingly diverse, mobile and are less likely to be skilled image analysts. Accordingly, we are not only rapidly expanding the completeness and currency of our unique ImageLibrary, which is already the largest and most current in the world, but we are also investing to provide a full suite of easy-to-use and access options for consuming that imagery. The web is the most common way in which users want to access imagery; more users are mobile, and so need to be able to access using a personal navigation device or wireless phone. DigitalGlobe has built out an extensive web infrastructure and new access options to meet the increasingly diverse, real-time needs of our customers and their users.
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The history of satellite imagery indicates that businesses thrived majorly with government support. What is the present scenario and do you see commercial markets growing? |
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When we started operations, it was 80 percent US government to 20 percent commercial orders. Now, close to half of our orders come from commercial and international markets. We have seen double-digit growth in the commercial sector for the past several years as demand for more current, highly accurate high resolution imagery has taken off. We see dramatically. |
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Which are the key markets that demand satellite imagery of very high resolutions? |
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There are many key markets, including both the traditional sectors such as mapping and new, emerging applications across a broad range of industries and users. Mapping includes mapping cities, counties and countries for government projects such as urban planning. Commercial projects, for example, include engineering and planning projects in the oil and gas arena. Some of the new markets include real estate, internet mapping and personal navigation. |
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